La Serenísima

Key actions

Responsible company practices.

Key actions

Responsible company practices

• Transparent management
• Respect for Human Rights
• Good Corporate Governance
• Commitment with environment protection and care
• Social interventions with children and community in general
• Respectful treatment of employees and other stakeholders

Our daily actions

Some of our daily actions concerning Corporate Social Responsibility include:

Our daily

actions

Some of our daily actions concerning Corporate Social Responsibility include:

Implementation of our Code of Ethics

Our Code of Ethics includes a set of guidelines to help us conduct our actions in accordance with the company’s primary values and ethical standards.

DOWNLOAD CODE OF ETHICS

Adoption of a CSR policy

This policy describes the Group’s approach towards social responsibility issues.

DOWNLOAD CSR POLICY

Release of Annual Sustainability Reports

These reports provide our stakeholders updates on the Group’s economic, social and environmental performance.

COMPLETE OUR SURVEY

▼

UN Global Pact

As from 2004, Mastellone Hermanos adopted sustainable and socially responsible policies, endorsed by the UN Global Compact - a principle-based framework for businesses, stating ten principles in the areas of human rights, labor, the environment and anti-corruption. Submitting an annual COP (Communication on Progress) is at the heart of our company’s commitment to the UN Global Compact and provides valuable information to our stakeholders.

▼

Environmental Management

La Serenísima knows that to be successful, companies must care about people and the environment. Being a responsible corporate citizen makes good business sense…

Compartí Un Vaso De Leche
[Share A Glass Of Milk] Campaign

The company has been organizing this solidarity campaign since 2012. It is an invitation to the community to share a glass of milk with an institution in need.

Compartí Un Vaso De Leche

[Share A Glass Of Milk] Campaign

The company has been organizing this solidarity campaign since 2012. It is an invitation to the community to share a glass of milk with an institution in need.

The two institutions receiving the majority of votes get 5,000 liters of milk each or its equivalent in dairy products.

In 2016, the most voted institutions were Comedor Infantil Don Bosco and Fundación Corazón de Búfalo, two NGOs.

La Serenísima va a La Escuela
[La Serenísima Goes To School] Campaign

This educational program is aimed at promoting healthy eating habits in public and private primary schools of the City of Buenos Aires, Greater Buenos Aires and other provinces.

La Serenísima va a La Escuela

[La Serenísima Goes To School] Campaign
va a la escuela

This educational program is aimed at promoting healthy eating habits in public and private primary schools of the City of Buenos Aires, Greater Buenos Aires and other provinces.

This campaign addresses mainly issues related with food types, nutrients, the importance of having 4 meals a day, of consuming dairy products as a great source of calcium supporting children’s’ growth, of hygienic measures in handling food and the close relationship between sports and quality of life.

In 2015, the campaign celebrated its 8th anniversary, with positive impact on the number of students and teachers involved, and areas visited. As a result, over 33,000 children of the City of Buenos Aires, Greater Buenos Aires, Rosario, Santa Fe, Chaco, Córdoba, Corrientes, Formosa, Jujuy, Mendoza, Salta, San Luis and Tucumán, participated in this successful campaign.

Activities included games and lectures, complemented by educational material handed out to children and teachers, adapted to different educational levels.

This program, which has its own Facebook link (Facebook/laserenisimavaalaescuela) is endorsed by the Department of Nutritional Information of Mastellone Hermanos S.A.

"Mundialito La Serenísima"
campaign

This traditional event organized and sponsored by Mastellone Hermanos and Danone Argentina was designed to reach out to the community and promote healthy development of children and their families.

"Mundialito La Serenísima"

campaign

This traditional event organized and sponsored by Mastellone Hermanos and Danone Argentina was designed to reach out to the community and promote healthy development of children and their families. Mundialito La Serenísima gives children the opportunity of having fun playing a game that encourages family and friendship bonding.

The tournament is focused on promoting values as fairness, openness, proximity, fellowship, enthusiasm and fun. For each participant, a dairy product is donated to an NGO.

In 2015, about 7,200 children between 10 and 12 years old participated in Argentina, beating the record of registered teams in all locations.

The qualification matches were played in 4 locations (Mendoza, Tucumán, Córdoba and Buenos Aires). The winners from each location classified to play the national final, organized in Tecnópolis, an exhibition site in Greater Buenos Aires. Besides the final match, activities included the "Super healthy Show and the Wonderful World of Food", and live concert by popular performer Luciano Pereyra, gathering over 3,500 spectators.

Over 30,000 people participated in this activity.

The tournament’s ambassador in Argentina was prestigious ex-soccer player David Trezeguet, and the NGO he presides, DIES, was the beneficiary of La Serenísima’s annual donation: 1 kilo of dairy product per participant. Thanks to this initiative, over 36,500 kilos of dairy products were collected. In turn, part of such dairy products was delivered those affected by recent floods. Fundacion Sí was also lucky to receive 1,400 School Kits as a result of this event.

The 2015 winner was Estudiantes de La Plata team, which had the honor of representing our country at the “Danone Nations Cup”, held on October 25 in Morocco, where they played against teams from 32 different countries.