This traditional event organized and sponsored by Mastellone Hermanos and Danone Argentina was designed to reach out to the community and promote healthy development of children and their families. Mundialito La Serenísima gives children the opportunity of having fun playing a game that encourages family and friendship bonding.
The tournament is focused on promoting values as fairness, openness, proximity, fellowship, enthusiasm and fun. For each participant, a dairy product is donated to an NGO.
In 2015, about 7,200 children between 10 and 12 years old participated in Argentina, beating the record of registered teams in all locations.
The qualification matches were played in 4 locations (Mendoza, Tucumán, Córdoba and Buenos Aires). The winners from each location classified to play the national final, organized in Tecnópolis, an exhibition site in Greater Buenos Aires. Besides the final match, activities included the "Super healthy Show and the Wonderful World of Food", and live concert by popular performer Luciano Pereyra, gathering over 3,500 spectators.
Over 30,000 people participated in this activity.
The tournament’s ambassador in Argentina was prestigious ex-soccer player David Trezeguet, and the NGO he presides, DIES, was the beneficiary of La Serenísima’s annual donation: 1 kilo of dairy product per participant. Thanks to this initiative, over 36,500 kilos of dairy products were collected. In turn, part of such dairy products was delivered those affected by recent floods. Fundacion Sí was also lucky to receive 1,400 School Kits as a result of this event.
The 2015 winner was Estudiantes de La Plata team, which had the honor of representing our country at the “Danone Nations Cup”, held on October 25 in Morocco, where they played against teams from 32 different countries.